PetalPop: Streamlining Local Flower Shop Experiences

PetalPop is a mobile app and website concept for a trendy florist designed to help users browse, book, and discover floral arrangements with ease. Through research and usability testing, I found that customers were often frustrated by limited product visibility, unclear scheduling, and lengthy booking steps.

My redesign focused on:

Simplifying discovery with clean product grids and intuitive categories

Improving booking flows with fewer clicks and clearer confirmation states

Adding Personalization through care tips and product recommendations

The result: A delightful, mobile-first shopping experience that balances style, speed, and convenience, making it easier for both first-time buyers and loyal customers to connect with a local florist.PetalPop: Streamlining Local Flower Shop Experiences