Verdura: Designing Trust in Sustainable Fashion

Verdura is an eco-fashion concept designed to make sustainability transparent, accessible, and intuitive for online shoppers. Through user research and iterative design, I uncovered pain points around trust in eco-claims, confusing product details, and friction at checkout.

My redesign focused on:

Building trust with sustainability badges, certifications, and clear impact visuals

Simplifying shopping flows so users could repair, resell, or purchase with ease

Reducing cognitive load through a clean, mobile-first layout and accessible navigation

The result: A user journey that reassures eco-committed shoppers like Carla and supports practical buyers like Priya—making sustainable choices both credible and convenient.